Anurag Fabrrices is leading Indian company engaged in manufacturing and marketing of innerwear. We market well-known brands like Escort Classic Trunks, Frenchie, and vests and all of their sub brands. Konark’s brands and their extensions occupy leadership positions with significant market shares in the respective categories. Konark Hosieries is present throughout the spectrum of innerwear industry, with VIP innerwear in budget and economy segment straddling across all demographic segments. Frenchie is the generic brand in briefs market which owns crown of transformation of traditionally conservative innerwear market. Frenchie X is present in the premium segment for youth where most of the action is seen as lot of international brands are trying to enter. In lingerie’s segment VIP feelings represents Maxwell Industries. Our brand is known for its innovations and creation.

Excellence

Business excellence: The quality policy in Anurag driven by Our Business Excellence Model and Anurag Quality Management Services. The ISO:9001 Award is given to Anurag reaching new heights of business excellence

Innovation: Innovation — in thoughts, processes, approaches and strategies — has become a critical factor for Tata companies as they chart course for a future in a business world without boundaries. The objective is to consistently deliver breakthrough products and services and Anurag sees innovation as the means to achieve this